Some companies will count on one video production company to take care of commercials and any other type of video that needs to be created. They may choose to make it educational and informational but not always. Some of them will make it educational as well as making it fun to watch.
Does the video crew have good corporate manners? Can they work well with the people who will be involved with your shoot? Video crews are notorious for vulgarities and inappropriate dress and manners.
For complex ideas or products such as medical devices, 3D animation production companies usually prefer to get a written script from the client. Which is not a bad idea at all as the project is clear when complex technical details come from the experts closest to the product. In this case lesser people are involved and the production cycle is shorter and tighter.
Plan what to shoot and shoot what you plan.The script is an agreement between the production company and the client that specifies what elements will be included in the finished product. The script is also a tool to stay on budget. If it isn’t in the script, it’s probably not in the budget.
In fact, Google is now making a concerted effort to “mix media” on page 1 search results. That’s why you now see news, images, videos, and local search engine results right on the top page mixed in with traditional websites. It is now estimated that a YouTube video is 27 times more likely to show up on page 1 of a Google search for your important keywords than a website. Results happen quickly, too. Commonly your YouTube video will be seen on Google search within hours.
The other, more crucial part is content. It’s knowing how to get the videos found in the search engines using white label strategies that are proven and tested. It’s not just about creating good technically proficient videos. It’s getting the videos recognized; getting a viewer to have enough curiosity and interest to click on your title; getting them to watch your video in its entirety and most importantly, getting that viewer to call or email you after watching that video. If your explainer video company can’t show you, using proven tactics that they have the know-how to do this, then you’re paying for something that will look pretty but be nothing more than watching your money evaporate into the internet ether.
Obviously, if your business is struggling, then stay put. But, if you are maintaining your revenues, even in these down times, you will hold the stronger position when negotiating with property owners, etc. Just be sure to keep your lease term to 3 years or less.
Cavalier Studios has over 28 years experience in the UK as a video production company and in handling CD Duplication and DVD Duplication, including all printing, packaging, and fulfillment. Give us a call for excellent-quality CD Duplication Services.